![]() 2019 Beiersdorf AG announces agreement to acquire Coppertone from Bayer.2014 Bayer acquires Merck & Co.'s consumer business, including Coppertone.1971 Schering Corporation merges with Plough to form Schering-Plough.1944 Benjamin Green develops a suntan lotion.Īn early slogan for Coppertone was, "Tan, don't burn". Besides for the classic fragrance, the Coppertone product line has expanded to include other scents. Chandler Burr described it as "arguably the single greatest work of scent branding ever." A researcher on human memory used it as an example of an odor that evokes autobiographical memories. Many Coppertone products share a distinctive fragrance. When Joyce Ballantyne Brand redrew the logo in 1959, she purportedly used her daughter, Cheri, as her model, and her drawing closely resembled the original artwork. Though most of them are long since gone or have stopped moving, one such billboard of the then Coppertone Girl still stands in Miami Beach - dog, pigtails, swimsuit, bottom, and all. Coppertone sign Ī series of mechanical billboards were constructed across the United States, whereon the motorized dog and swimsuit bottoms rocked up and down perpetually. She was then working for Grant Advertising in New York. An artist named Joyce Ballantyne Brand re-drew the little girl in 1959 when the original artwork was destroyed in a fire. In 1953, Tally Embry Advertising in Florida was hired, and their ad men created the concept of the little girl and the pup. The original Coppertone logo was the profile of an aboriginal chief. In the advertisement, a young blond girl in pigtails stares in surprise as a Cocker Spaniel puppy tugs at her swimsuit, revealing her tan line. In the time when the product was a suntan lotion, the company introduced the character the Coppertone girl, also known as Little Miss Coppertone. The name Coppertone originated from its marketing of suntan lotion, as opposed to sunscreen. Coppertone has become the leading sun care brand in the United States, with annual $9 billion in global sales. The product line has been expanded to include many skin care products, predominantly sunscreens. The original product dates to 1944, when pharmacist Benjamin Green invented a lotion to darken tans. One of the few remaining ads in existence, on the side of a building in Miami Product line Coppertone uses a variety of branding, including the Coppertone girl logo and a distinctive fragrance. The statements made or products sold through this site have not beenĮvaluated by the Food and Drug Administration (FDA) or by EU Health Authorities.Coppertone is the brand name for an American sunscreen. Consult with your physician before using this productģ. Do not use unproven, unbranded products, which can pose serious risks to your health.Ģ. California Proposition 65 WARNING : Some products on this websiteĬontains progesterone, a chemical known to the State of California to cause cancer. Manufacturing standards set by regulators at everyday low prices. If swallowed, get medical help or contact a Poison Control Center right away.ġ. offers nationally branded products that are produced according to ![]() ![]() Stop use and ask a doctor if rash or irritation develops and lasts. When using this product keep out of eyes. Sun alert: Limiting sun exposure, wearing protective clothing and using sunscreens may reduce the risks of skin aging, skin cancer, and other harmful effects of the sun.įor external use only. Children under 6 months of age: Ask a doctor. Children under 2 years of age: Should use sunscreen products with a minimum SPF of 15. Reapply as needed or after towel drying, swimming, perspiring, or vigorous activity. InActive Ingredients: Water Sorbitol Ethylhexyl Palmitate Bis-Stearyl Ethylenediamine/Neopentyl Glycol/Stearyl Hydrogenated Dimer Dilinoleate Copolymer Benzyl Alcohol Dimethicone Tocopherol (Vitamin E) Cetyl Phosphate Aloe Barbadensis Leaf Juice Triethanolamine Fragrance Acrylates/C10-30 Alkyl Acrylate Crosspolymer Carbomer Disodium EDTA ChlorphenesinĪdults and children 6 months of age and older: Apply evenly and liberally to all exposed areas before sun exposure. Moisturizing Formula With Aloe and Vitamin EĪctive Ingredients: Avobenzone 2% Homosalate 10% Octisalate 5% Octocrylene 5%.
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